Naperville Business Lawyer Discusses the Importance of Knowing Your Customers

When you develop a new product or service, you do so with the intent of providing higher quality, increased value, or both to your existing customers as well as to draw in new customers. To do so effectively, it is important to understand what your target audience wants and needs. Sometimes, however, a new product […]

Naperville Business Lawyer Discusses Electric Car Company’s Explosive Rise

It is not uncommon at all for a new company comes along that promises to change the state of the industry in which in it operates. Every few decades, however, a new company comes along that promises to change the state of the world as we know it. The best examples can be seen in […]

Chicago-Based Kraft Heinz Takes New Approach to Super Bowl Marketing

Every business owner understands the importance of increasing visibility and helping potential customers build a relationship with the company. For some businesses—including a number of the most recognizable brands in the world—Super Bowl Sunday provides the perfect opportunity to do just that. With millions of people watching the National Football League’s championship game, the Super […]

Naperville Business Lawyer Discusses New Basic Airline Fares

It will soon be less expensive to travel on two of the nation’s largest airlines—if you are not bringing much with you and you do not care where you sit. At the end of last year, United Continental announced the introduction of a “Basic Economy” fare, a lower-priced ticket than the standard economy or coach […]

Naperville Business Attorney Discusses Macy’s and Sears Closings

For the last 150 years, the iconic department store has been not only a mainstay of the retail sector but a trendsetting leader in the industry. The world of retail sales, however, is constantly evolving, and the shopping habits of today’s consumers are forcing a shift in the way large-scale retail companies do business. The […]

Naperville Business Lawyer Discusses the Success of Pokémon Go’s Halloween Event

One of the keys to a successful business is knowing how to keep your customers engaged. There are many ways to do this, but as long as customers are willing to continue their relationship with your company, your business will continue to flourish and grow. Sometimes, however, the relationship between a company and its clients […]

Naperville Business Attorney Discusses the Closure of For-Profit College

Government regulations regarding recruiting and educational standards are being blamed for the second major closing in the for-profit education sector in recent years. ITT Technical Institute—one of the largest for-profit chain of colleges in the country—suddenly closed nearly all of its 130-plus campuses in 38 states, leaving some 40,000 students without a way to continue […]

Naperville Business Law Attorney Discusses the Resurgence of Classic Beer Brands

Over the last few weeks, we have talked about the importance of businesses remaining at the cutting edge of their industry. High-tech fast-food restaurants and self-driving cars have provided just a few examples of how today’s companies are constantly trying to outpace their competition. In many cases, incorporating new technologies and offering innovative products are […]

Choosing a Successor for Your Family Business

Maintaining and operating a family-owned business is a dream shared by tens of thousands, if not millions of would-be owners around the country. Many, of course, have already started such businesses as family-owned or family-controlled companies represent about 90 percent of all American businesses and employ 60 percent or more of the labor force. In […]

Naperville Business Attorney Discusses Starbucks’ Plans to Raise Wages, Prices

For many business owners, it can be very difficult to keep employee morale high while providing products and services at an affordable price for customers. As a business law attorney, I have helped hundreds of clients deal with this exact concern. Customers need a product they can rely on at a price they are willing to […]