Super Bowl Ads Show How the Business World Is Changing

Apart from the worst international tragedies, very few events capture the attention of a global audience the way that the Super Bowl does. For about five hours early last month, the eyes of virtually the whole world were focused on Houston, Texas, as the New England Patriots defeated the Atlanta Falcons in the 51st edition […]

Naperville Business Lawyer Discusses the Impact of Legal Marijuana on Job Growth

Since our country was founded, our elected officials have been tasked with creating and enforcing laws as well as promoting the financial health of the nation. Over the last 40 years or so, countless legislative measures and public awareness campaigns have been focused on reducing and eliminating the problems created by illegal drug use and […]

Naperville Business Lawyer on Fast-Food Chain’s Price Reductions

If you were asked to name the first fast-food brand that came to your mind, there is a very good chance that you would respond with “McDonald’s.” The 77-year-old franchise proudly boasts on its marquees around the world that it has served “billions and billions” of its famous hamburgers throughout the company’s history. Over the […]

Naperville Business Attorney Discusses Credit Checks During the Hiring Process

When you are looking for new employees to add to your team, you want people who are motivated, hardworking, and reliable. Your staff is the backbone of your company, and if you cannot trust your employees, there is likely to be a great deal of friction on a daily basis. During my career as a […]

Making the Most of Social Media for Your Business

In a recent post on this blog, I talked about the importance of recognizing and seizing unexpected business opportunities. While that post was primarily referring to making quick, responsible business decisions—such as purchases and investments—there are other ways in which opportunities could arise for your company. Social media, for example, is a dynamic world full […]

Tips for Entrepreneurial Inventors From a Naperville Business Lawyer

Entrepreneurial inventors are part of a unique class of small business owners. Not only are they responsible for the creation of the product that they sell, but often they must take care of the front-end business management responsibilities and costs. Though an individual may have a brilliant idea, getting the idea turned into a tangible […]

Naperville Business Lawyer Discusses Unexpected Opportunities

In the business world, it is always important to make decisions carefully and with advance planning. A single rash decision could dramatically impact your company’s future and your own financial well-being. Sometimes, however, a situation will present itself in such a way that immediate action is necessary, and failing to act could cause you to […]

Chicago-Based Kraft Heinz Takes New Approach to Super Bowl Marketing

Every business owner understands the importance of increasing visibility and helping potential customers build a relationship with the company. For some businesses—including a number of the most recognizable brands in the world—Super Bowl Sunday provides the perfect opportunity to do just that. With millions of people watching the National Football League’s championship game, the Super […]

Naperville Business Lawyer Discusses New Basic Airline Fares

It will soon be less expensive to travel on two of the nation’s largest airlines—if you are not bringing much with you and you do not care where you sit. At the end of last year, United Continental announced the introduction of a “Basic Economy” fare, a lower-priced ticket than the standard economy or coach […]

Naperville Business Lawyer on the Benefits of Women in Company Leadership

There are countless variables that all combine to make your business successful. You need to offer a desirable product or service to a customer base that is willing to spend money on that which you can provide. Your location, visibility, and marketing strategies, of course, are also important as potential clients need to be to […]