Super Bowl Ads Show How the Business World Is Changing

Apart from the worst international tragedies, very few events capture the attention of a global audience the way that the Super Bowl does. For about five hours early last month, the eyes of virtually the whole world were focused on Houston, Texas, as the New England Patriots defeated the Atlanta Falcons in the 51st edition […]

Making the Most of Social Media for Your Business

In a recent post on this blog, I talked about the importance of recognizing and seizing unexpected business opportunities. While that post was primarily referring to making quick, responsible business decisions—such as purchases and investments—there are other ways in which opportunities could arise for your company. Social media, for example, is a dynamic world full […]

Naperville Business Attorney Encourages Keeping Negative Reviews in Perspective

No matter what your chosen industry may be, your customers or clients represent the very reason for your company’s existence. If there was no one to buy your products or services, offering them would be completely pointless. For many business owners, including a large number of my clients, offering world-class customer service is a top […]

Small Businesses Use Videos to Gain Market Share for Holiday Season

According to the vice president of Facebook, videos will be a great tool this year for small businesses looking to gain attention amidst the rampant holiday season marketing campaigns. Small businesses have been advised that videos are a great medium to help companies differentiate themselves from the hoards and to access new potential clients. In […]

Guerrilla Marketing 101 for Small Businesses

Guerilla marketing a is business strategy that uses non-traditional low-cost means in order to draw attention to a product, idea or service. In the past, guerilla marketing tools included flyer postings, graffiti, and sticker/ad bombings. However, in today’s digital age, guerilla marketing techniques have expanded to the use of social media networks, such as Instagram […]

Understanding Link Building and How it Can Help Your Small Business

In this day and age, a small business that wants to get ahead must have some sort of online presence. However, having a simple website is not going to be enough. In fact, in order to attract new clients and customers to your business, you will want to carefully construct your small business’s online presence […]

Facebook Kicks Off Its Inaugural Small Business Bootcamp

Earlier this summer, Facebook commenced its first ever Facebook Fit Small Business Boot Camp. The purpose of the event is to provide small business owners with the tools necessary to use the social media website to grow and expand their customer base and web presence. Held in New York City, this event was the first […]

Inexpensive Marketing Techniques for Small Businesses

Small business owners in Illinois have it tough. The cost of operating in this state are high, and are more easily absorbed by large corporations. However, there are a few ways in which small businesses can facilitate progress without breaking the bank. In fact here at the Gierach Law Firm we have compiled a list […]

Tips for Drafting an NLRA Compliant Social Media Policy

Social media will forever change the way our society connects and communicates. As social media has become pervasive within our society, its use has become a norm within and outside the workplace. Any small business owner looking to institute a social media policy in their workplace must be aware of the National Labor Relations Act […]