Naperville Business Attorney Discusses JetBlue’s Coast-to-Coast Pizza Delivery

pizza, Naperville business law attorneyApril was a rough month for the airline industry, as a catastrophic midair engine failure claimed the life of a Southwest Airlines passenger—the first accident-related death on an American-based airline since 2009. In a separate incident, an unruly passenger on a delayed American Airlines flight from Miami to Chicago had to be forcibly restrained and removed from the plane after he started a fight with another flier.

As business law attorney, I understand how just a few examples can affect the reputation of an entire industry. That is why I could not help but smile when I saw that JetBlue will be serving up slices of the Big Apple to the West Coast over the next few days.

Authentic New York Pizza Delivered to Los Angeles

JetBlue Airways recently announced that it would be partnering with Patsy’s Pizzeria in East Harlem, New York, to offer a special “Pie in the Sky” promotion for residents in certain Los Angeles zip codes. Beginning at 12 a.m. PDT on Wednesday, May 9, customers in the L.A. area can order 16-inch plain cheese pizzas or cheese and pepperoni pizzas online on JetBlue’s website. Plain pizzas cost $12 and pepperoni pizzas cost $15, which includes the nearly 2,500-mile delivery.

The pizzas will then be baked in one of the historic pizzeria’s iconic coal-fired ovens, loaded onto a JetBlue aircraft at JFK Airport, and flown to LAX. Workers on the ground in Los Angeles will then take each pizza to its final destination. Customers can track their orders on JetBlue’s website and can expect their pizzas to be delivered between 7 p.m. and 10 p.m. PDT. JetBlue said that the promotion will continue through Friday, May 11, with up to 350 pizzas available for delivery each day.

A Novel Marketing Promotion

At first glance, it may not be obvious how such a promotion would truly benefit either Patsy’s or JetBlue. The New York pizzeria is not likely to see much of a direct boost in sales by sending its products to the West Coast, and the price per pizza is certainly not covering all of JetBlue’s costs. However, some marketing promotions are meant to engender goodwill and a positive reputation that can pay dividends over the long run.

There is also the element of name recognition. Visitors to New York City over the next few months may remember Patsy’s from this event, making them more likely to stop in and buy a slice of New York-style pizza. Similarly, favorable name association could also make travelers more likely to use JetBlue the next time they need to book a flight.

Contact Us for Help

If you have an idea for a unique marketing concept, it is important to understand all of the ways in which it might affect your company. Contact an experienced Naperville business law attorney to discuss your plan and to explore your available options. Call 630-756-1160 for a confidential consultation today.

 

Sources:

ABC-7

Fox News

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