Naperville Business Lawyer Discusses “Cool” Brands

Is your brand considered “cool?” Are you “cooler” than your competitors are? Do people even use the word “cool” anymore? Running a successful business requires you to have your finger on the pulse of your target demographic. You need to understand your intended customer base and deliver products and services that are in line with […]

Naperville Business Attorney Encourages Keeping Negative Reviews in Perspective

No matter what your chosen industry may be, your customers or clients represent the very reason for your company’s existence. If there was no one to buy your products or services, offering them would be completely pointless. For many business owners, including a large number of my clients, offering world-class customer service is a top […]

Motorola Lays Off 700 In Libertyville and Chicago

The Chicago Tribune reported a story about Motorola laying off a number of its employees. After being acquired by Google Inc., Motorola Mobility is doing drastic resructuring and cutting over 20 percent of its Chicago-area workers. The company wants to restore profits and be able to compete in smartphone sales. Jennifer Erickson, a spokeswoman for […]