Network Sued for Using Boxing Legend’s Identity

When you sit down to watch a professional sports contest on television, you expect to see advertisements and promotional pieces that include images of some of the players and coaches apart from the game itself. The broadcast may go to and from commercial breaks with dramatic studio shots of the athletes in an effort to […]

Super Bowl Ads Show How the Business World Is Changing

Apart from the worst international tragedies, very few events capture the attention of a global audience the way that the Super Bowl does. For about five hours early last month, the eyes of virtually the whole world were focused on Houston, Texas, as the New England Patriots defeated the Atlanta Falcons in the 51st edition […]

Chicago-Based Kraft Heinz Takes New Approach to Super Bowl Marketing

Every business owner understands the importance of increasing visibility and helping potential customers build a relationship with the company. For some businesses—including a number of the most recognizable brands in the world—Super Bowl Sunday provides the perfect opportunity to do just that. With millions of people watching the National Football League’s championship game, the Super […]