Naperville Business Lawyer on the Curious Promotion of Pizza Crusts

In previous posts on this blog, I have talked about a number of marketing strategies and niche products from a wide variety of different companies throughout the country. I will be the first to admit that many of these efforts have been little more than publicity stunts. At the same time, if a publicity stunt […]

Naperville Business Attorney Talks About a Humorous Cake Fail in Georgia

Every week, there seems to be a new, politically charged controversy that makes national headlines. Not all that long ago, for example, news outlets were abuzz with stories about bakeries that did not want to make cakes for same-sex weddings. This week, another cake-related story has started making the rounds on news sites and social […]

Naperville Business Lawyer Discusses Red Flags When Buying a Business

Being a business owner is unlike any other type of job. When you buy a business or start a business, you become your own boss and gain the ability to control exactly how your company is run. Oftentimes, buying an existing business presents fewer risks than starting your own business from scratch, but an entrepreneur […]

Naperville Business Lawyer Discusses Adult Costume Policies at New Star Wars Park

If you are a business owner, you are probably faced with difficult decisions on practically a daily basis. Such decisions made difficult by the fact that regardless of the choice that you make, there is likely to be someone who is unhappy with the outcome. For example, if you decide to extend your business hours, […]

Avoid These Mistakes When Hiring New Employees

One of the biggest responsibilities business owners have is managing employees. Making smart hiring and firing decisions can be challenging but also incredibly beneficial to your small business. The team of employees who represent your brand and operate your company can make or break your business. Hiring staff can be a complicated process full of […]

Naperville Business Lawyer Discusses Netflix and the State of the Streaming Wars

It was not all that long ago that the television entertainment industry was primarily centered around the so-called “Big Three.” The national networks of ABC, CBS, and NBC battled for ratings, while cable networks did the same but on a smaller scale with more niche offerings. Fox came along in the mid-1980s and became a […]

Naperville Business Lawyer Discusses the Use of Images on Your Company’s Website

In today’s competitive business landscape, it is important for business owners to utilize every available avenue for reaching potential customers and clients. Print advertising campaigns, television ads, and radio spots are all good examples of how some businesses market themselves, but not every company can afford to spend a great deal on aggressive advertising. Having […]

Naperville Business Lawyer on the Limited Return of New Coke

Whenever anyone talks about major mistakes made in the business world, New Coke is almost always part of the discussion. For those who might not be old enough to remember, the New Coke fiasco was a culturally defining event of the so-called “cola wars” of the 1980s, as Coca-Cola and Pepsi battled for dominance of […]

Naperville Business Lawyer Discusses the “Tom Terrific” Trademark Tiff

You do not need to be a football fan to recognize the name Tom Brady. The future Hall of Fame quarterback is about to enter his 20th season in the National Football League (NFL), all of them with the New England Patriots. The six-time Super Bowl champion and three-time NFL Most Valuable Player has transcended […]

Study: Nearly Three-Fourths of Small Businesses Plan to Use Social Media Marketing to Grow Their Business

There are few social phenomena that have been as fast-growing and ubiquitous as social media websites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn. In the past few decades, we have watched as social media evolved from simply a way for college students to post spring break pictures to a worldwide network of students, parents, professionals, […]