Naperville Business Lawyer on the Limited Return of New Coke

Whenever anyone talks about major mistakes made in the business world, New Coke is almost always part of the discussion. For those who might not be old enough to remember, the New Coke fiasco was a culturally defining event of the so-called “cola wars” of the 1980s, as Coca-Cola and Pepsi battled for dominance of […]

Naperville Business Lawyer on Discount Store’s Planned Changes

When you tell someone that you are going to the “dollar store” to pick up a few things, you might be referring to one of a few different retail outlets. It not uncommon for people to refer to discount stores like Family Dollar or Dollar General as dollar stores—ostensibly due to the inclusion of the […]

Naperville Business Lawyer Discusses Downsizing of Uber’s Self-Driving Operations

In my practice as a business law attorney, I am often approached by clients who have concerns that the plans they have for their respective ventures are not working as well as they had hoped. When this happens, I help my clients review their business plans and look for places to make improvements so that […]

Naperville Business Lawyer Discusses Toy Retailer’s Decision to Close

“I don’t wanna grow up, ‘cause if I did, I couldn’t be a Toys ‘R’ Us kid!” Most of us can remember at least part of the Toys “R” Us jingle that was part of the advertising campaign for decades. Sure enough, however, consumers did grow up, and it seems that they have largely left […]

Naperville Business Lawyer Discusses the Importance of Knowing Your Customers

When you develop a new product or service, you do so with the intent of providing higher quality, increased value, or both to your existing customers as well as to draw in new customers. To do so effectively, it is important to understand what your target audience wants and needs. Sometimes, however, a new product […]

Naperville Business Lawyer Discusses Electric Car Company’s Explosive Rise

It is not uncommon at all for a new company comes along that promises to change the state of the industry in which in it operates. Every few decades, however, a new company comes along that promises to change the state of the world as we know it. The best examples can be seen in […]

Chicago-Based Kraft Heinz Takes New Approach to Super Bowl Marketing

Every business owner understands the importance of increasing visibility and helping potential customers build a relationship with the company. For some businesses—including a number of the most recognizable brands in the world—Super Bowl Sunday provides the perfect opportunity to do just that. With millions of people watching the National Football League’s championship game, the Super […]

Naperville Business Lawyer Discusses New Basic Airline Fares

It will soon be less expensive to travel on two of the nation’s largest airlines—if you are not bringing much with you and you do not care where you sit. At the end of last year, United Continental announced the introduction of a “Basic Economy” fare, a lower-priced ticket than the standard economy or coach […]

Naperville Business Attorney Discusses Macy’s and Sears Closings

For the last 150 years, the iconic department store has been not only a mainstay of the retail sector but a trendsetting leader in the industry. The world of retail sales, however, is constantly evolving, and the shopping habits of today’s consumers are forcing a shift in the way large-scale retail companies do business. The […]

Naperville Business Lawyer Discusses the Success of Pokémon Go’s Halloween Event

One of the keys to a successful business is knowing how to keep your customers engaged. There are many ways to do this, but as long as customers are willing to continue their relationship with your company, your business will continue to flourish and grow. Sometimes, however, the relationship between a company and its clients […]