Recruiting Tips for How to Attract the Best Millennial Workers

As more millennial workers enter the job market, their academic accomplishments make them attractive—especially when compared to existing market participants. While companies that are top industry players with impressive revenue streams assume that young talent will automatically flock to their business, the reality has shown something different. This is because businesses do not understand the driving factors […]

Small Businesses Use Videos to Gain Market Share for Holiday Season

According to the vice president of Facebook, videos will be a great tool this year for small businesses looking to gain attention amidst the rampant holiday season marketing campaigns. Small businesses have been advised that videos are a great medium to help companies differentiate themselves from the hoards and to access new potential clients. In […]

Kickstarter Bringing Big Rewards to Illinois Businesses

Small businesses throughout Illinois have found significant success through the use of Kickstarter, the nation’s leading crowdfunding website. Take, for example, the former owners of the Bang Bang Pie Shop in Lincoln Square, Chicago. The owners had dreamed of opening a storefront for their business through the creation of a local area pie shop. They […]

Illinois Small Business Development Center & Help for Entrepreneurs

The Illinois Small Business Development Center (SBDC) (or the International Trade Center) located on Southern Illinois University of Carbondale’s campus has been assisting small businesses throughout the state of Illinois for years. Their focus has often been on helping launch small businesses, and also providing assistance to small businesses looking to expand and take their operations […]

Guerrilla Marketing 101 for Small Businesses

Guerilla marketing a is business strategy that uses non-traditional low-cost means in order to draw attention to a product, idea or service. In the past, guerilla marketing tools included flyer postings, graffiti, and sticker/ad bombings. However, in today’s digital age, guerilla marketing techniques have expanded to the use of social media networks, such as Instagram […]

Understanding Link Building and How it Can Help Your Small Business

In this day and age, a small business that wants to get ahead must have some sort of online presence. However, having a simple website is not going to be enough. In fact, in order to attract new clients and customers to your business, you will want to carefully construct your small business’s online presence […]

A Guide to Online Business Laws

In the past 20 years, online businesses have become a powerful force in the global economy. By setting up an online website to attract and distribute goods to customers, entrepreneurs and business owners are discovering the financial benefits to operating an online business in lieu of/in conjunction with a traditional storefront. However, like all things […]