Naperville Business Lawyer Discusses Fast Food Chain’s Creative Marketing

If you own or operate a business in a competitive industry, you need a way to show prospective customers that you are different from your competitors. Thus, creative marketing can play a major part in generating business. As with most elements of running a business, attempts at creative marketing do not always go as planned, […]

Super Bowl Ads Show How the Business World Is Changing

Apart from the worst international tragedies, very few events capture the attention of a global audience the way that the Super Bowl does. For about five hours early last month, the eyes of virtually the whole world were focused on Houston, Texas, as the New England Patriots defeated the Atlanta Falcons in the 51st edition […]

Chicago-Based Kraft Heinz Takes New Approach to Super Bowl Marketing

Every business owner understands the importance of increasing visibility and helping potential customers build a relationship with the company. For some businesses—including a number of the most recognizable brands in the world—Super Bowl Sunday provides the perfect opportunity to do just that. With millions of people watching the National Football League’s championship game, the Super […]

Price of Advertising During the Super Bowl at All-Time High

This coming Sunday, the eyes of the sports world will be focused on Levi’s Stadium in Santa Clara, California, as the Denver Broncos take on the Carolina Panthers in Super Bowl 50. The NFL championship game has become a media spectacle all its own, with days of advance radio and television coverage. The city has […]

Attack on Tropicana for Deceptive Advertising

After years and years of marketing, the word Tropicana is now synonymous with orange juice, fresh squeezed, “straight from the grove,” good for you orange juice. Tropicana actually boasts that its orange juice is “100%” natural. However, the company is now fighting off a series of lawsuits filed against it nationwide alleging the company is […]

Skechers Settles Lawsuit for $45 Million

We have all seen the commercials, or at least heard of shoes called Skechers Shape-ups, Tone-ups, or the Resistance Runner, and the claims that using the shoes will shape your bottom and give you toned thighs.  Well, the Federal Trade Commission, along with forty-four other states, including Illinois did not believe the shoe company’s statements […]