Naperville Business Attorney Discusses the Dangers of Corporate Arrogance

When you are the owner of a business, you must always be aware of your brand and its reputation. Every business should have a good relationship with its customers, and owners should be always looking for ways to make that relationship stronger. In my practice as a business law attorney, I have seen some egregious […]

Naperville Business Lawyer Discusses Plans to Raze McDonald’s Historic Replica

There are only certain brands that ever achieve true iconic status. Walt Disney, Nike, and Coca-Cola come to mind quickly to mind for many people, often accompanied by a brand that has become synonymous with fast food in the United States. In the span of just 77 years, McDonald’s has gone from a single location […]

Naperville Business Lawyer Discusses Fast Food Chain’s Creative Marketing

If you own or operate a business in a competitive industry, you need a way to show prospective customers that you are different from your competitors. Thus, creative marketing can play a major part in generating business. As with most elements of running a business, attempts at creative marketing do not always go as planned, […]

Calculated Risks: The Future of Fast-Food Debuts at Missouri McDonald’s

For many business owners, “good enough” is a phrase that means nothing. This type of owner is always looking for new ways to grow the business, attract new customers, and increase the satisfaction of existing customers. Depending on an individual’s ambition and willingness to take risks, even a franchise owner—who often have less room for […]