Naperville Business Lawyer Discusses Apple’s Response to MacBook Pro Speed Issues

apple, Naperville business law attorneyWhen you own a business, it is your responsibility to ensure that your products are living up to the expectations you have created among your customers. This is true for fledgling companies looking to establish themselves as well as for well-known companies with a loyal customer base.

As a business law attorney and business owner myself, I understand that, sometimes, a new product will not perform very well—at least not at first. In many cases, bugs and problems become apparent soon after release that were not evident during development or testing. How you, as the business owner, handle such issues can have a direct impact on the long-term success of that product and the overall profitability of your company.

MacBook Pros Suffer Slowdown

This summer, Apple released the most recent model of its popular laptop, the MacBook Pro. The 2018 MacBook Pro is available with an Intel Core i9 processor. The Core i9 is one of the fastest processors ever intended for the general public. Unfortunately, however, new MacBook Pro owners were not getting speeds that Apple promised.

Earlier this month, a popular YouTube personality posted a video in which he tested the performance of his 2018 MacBook Pro equipped with a Core i9 processor. During his initial tests, the computer did not reach anywhere near the promised 2.9 GHz speeds. In fact, the first tests had the MacBook Pro running slower than last year’s model with a Core i7 processor. It was only after the tester put the machine in the freezer that the processor started living up to its potential.

It seems that the processor generates high amounts of heat when it is performing at high levels. When it gets too hot, however, the processor slows to prevent damage from excessive heat. While this is standard with most processors, the initial “thermal throttle” settings prevented the processor from reaching its intended speed.

A Quick Response

As word spread about the issues with the MacBook Pro, unhappy users took to social media to voice their displeasure. Some returned their purchases—at a price point of well over $2,000—while others canceled their pre-orders.

Last week, Apple announced that it had a solution to the problem. In a statement, the company acknowledged that the new MacBook Pro was not living up to expectations and apologized to its customers. Apple claimed to have identified a problem with the processor’s thermal management system and released a software update to fix the problem. Industry experts say the software update showed promising results, so it seems that Apple has dodged a potentially devastating product failure.

We Can Help

It can be very difficult to know what to do when you have a product that is not performing as well as you had hoped. An experienced Naperville business law attorney can help you take action to protect yourself and your company. Call 630-756-1160 for a confidential consultation at The Gierach Law Firm today.



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