Business lessons from Da Bears

Business lessons from Da BearsEven though the Windy City’s beloved Chicago Bears have ended a turbulent season on another sour note, according to Crain’s Chicago Business, they are still doing something right. Sports memorabilia is always a huge seller but according to a popular website, five out of the ten highest grossing products were Chicago Bears sports gear and assorted apparel.

Many of the top selling items are not what most would think are the most popular. A simple tee shirt with “Da Bears” on it is the second highest grossing item in the store. Another popular shirt simply stated “critical victory”. The Brian Urlacher jersey remained the number one most popular item for gift givers.

Advertising is one of the most important aspects of a successful business. No one is going to purchase your product or service if they don’t know about it. But how does a franchise that has not had a Superbowl win since 1986 stay so popular? The previous Superbowl win was 22 years before that one.

It really depends on who you ask. Most will tell you that it is all in the marketing. Which is partially true. Every business owner dreams of becoming a household name. They want their business name to become synonymous with success and eventually riches. However, as evidenced by the Chicago Bears, there is more to a successful business than just winning the game or having a great season.

Before making any major business decisions regarding your business, make sure that you consult with your Illinois business law attorney. When it comes to your business, you want to talk with someone who is well versed with the ins and outs of the business so that you can be secure in the fact that you are making the best decision. Even the smallest bad decision can have a snowball effect. Protect your business interests.