Calculated Risks: The Future of Fast-Food Debuts at Missouri McDonald’s

risks, Naperville business law attorneyFor many business owners, “good enough” is a phrase that means nothing. This type of owner is always looking for new ways to grow the business, attract new customers, and increase the satisfaction of existing customers. Depending on an individual’s ambition and willingness to take risks, even a franchise owner—who often have less room for creativity than an independent business owner—may try some new things in an effort to stand out from the crowd.

In my practice as a business law attorney, I have helped many clients looking to get an edge on their competition, and I recognize the drive and determination that it takes to do so. With that in mind, I was excited to hear about a franchise owner in Missouri who is trying to take one of the world’s most recognizable brands to the next level.

Unlimited Fries, Touchscreens, and More

A few months ago, McDonald’s franchisee Chris Habiger announced that his St. Joseph, Missouri, location would offer customers unlimited French fries with certain specialty orders. “I’m an entrepreneur,” he said, “and it’s about being creative and taking risks.” This week, Habiger has raised the bar, as he and his crew opened a brand new store with amenities unlike any other McDonald’s in the United States. The new restaurant allows customers to use digital touchscreen kiosks to place their orders from a menu with increased grilled options and gourmet toppings. Customers are also encouraged to find a seat after ordering, and staff members will bring out their food, which, of course, may include unlimited helpings of McDonald’s signature fries.

The new space also boasts a state-of-the-art children’s play area, complete with interactive light boards and tabletop video games. The play area was flooded with children during the store’s grand opening this week, and lines for food stretched out the door. “We wanted to bring a modern and progressive burger and breakfast restaurant to our community,” Habiger said. “And I think we have.”

Taking Controlled Risks

While the so-called “McDonald’s of the Future” may be off to great start, there are always risks associated with new ideas. That is why it is so important to work closely with an experienced business planning attorney in Naperville before taking any chances. At The Gierach Law Firm, we have been helping clients grow their businesses for more than 30 years, and we are ready to put our knowledge and skill to work for you. Call 630-756-1160 to schedule a confidential consultation today.



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