Hometown Cubs Announce Major Changes to Ticket Policies

ticket, Naperville business law attorneyWhen you are a business owner, you have a responsibility to protect the interests of your clients and customers. How you do so, of course, depends a great deal on the type of business you operate and your chosen industry. A few months ago, I wrote a post on this blog that talked about how Chicago Cubs franchise officials had issued warnings to fans about the dangers of counterfeit tickets. The organization encouraged would-be attendees to avoid posting pictures of their tickets on social media so that counterfeiters could not steal barcodes from the images.

As a local business law attorney and lifelong resident of the region, I watched with great pride as the Cubs made history this past season by winning their first championship in over a century. While the team prepares to defend its title, club officials have announced that customers will have fewer options for getting into Wrigley Field this year, but the measures are intended to protect fans from scammers and counterfeiters.

No More Print-at-Home Tickets

Over the last decade or so, print-at-home tickets have become a well-established part of the ticket-buying experience for many fans. Customers could visit a team or venue’s website to purchase tickets, then print off a downloadable paper version of the ticket on their home or office printer. Printing tickets at home saved fans from having to wait for genuine tickets to be mailed or held at will-call windows on the day of the game. The problem, however, is that self-printed tickets are much easier to duplicate and produce fraudulently than standard tickets.

Earlier this month, the team announced that print-at-home tickets will no longer be available to fans or accepted at Wrigley Field. Fans will now have two options. They can use physical tickets purchased from the box office or utilize a digital version available through Major League Baseball’s Ballpark app. The change will apply to secondary markets and resellers like StubHub as well.

The team’s senior vice president of sales and marketing Colin Faulkner noted that the Cubs’ 2016 postseason success created an “incentive for people to commit fraud to capitalize on the value of tickets. We think the Ballpark app is a great solution.”

Building Customer Trust

In order to grow your customer base, your existing clients must have substantial trust in your company. This is exactly what the Chicago Cubs are looking to protect with the elimination of print-at-home tickets. To learn more about building trust and protecting your customers’ interests, contact an experienced Naperville business law attorney today. We can help you develop a growth strategy that will benefit your company for years to come. Call The Gierach Law Firm at 630-756-1160 for a confidential consultation.



Crain’s Chicago Business

Chicago Cubs