Naperville Business Attorney on Mistakes to Avoid While Building Your Company’s Online Presence: Part One

Most small business owners realize that they need to have at least some type of online presence in order to be successful. The days of searching for a particular service in the phone book are nearly over and more and more people are looking to the internet to find local businesses. In fact, one survey showed that an astounding 97% percent of consumers used the internet to search for businesses during the last year. Investing in a quality and effective online presence can be one of the most profitable decisions a business can make. However, there are also risks associated with posting information online if it is not done with care and intentionality. Read on to learn about the most common mistakes business make online and how to avoid them.

Mistake: Making Promises You Cannot Keep

Websites are a great way to show potential customers what types of products and services your business offers. As you create your online presence, avoid exaggerating or over-promising what your business is capable of doing. Although embellishment has been an accepted part marketing for years, today’s customers are increasingly less tolerant of hyperbole and white lies. Failure to deliver on promises made to customers can quickly destroy a business’s reputation. Businesses that make commitments they cannot fulfill may even be accused of fraudulent business practices.

Mistake: Using Another Business or Person’s Trademarked Slogan, Image, or Other Intellectual Property

Intellectual property violations can result in legal trouble and significant expense. It is vital that business owners understand the legal limitations that exist when creating a website. One mistake many entrepreneurs and business owners make is using work to which they do not have the appropriate rights. This can happen when businesses hire an outside source to build their website.

In cases like these, ownership of the work including coding, images, written content, and more does not automatically transfer to the business for which it was created. If you hire another person or organization to create your company’s website, logo, slogan, or other marketing tool, make sure you are actually buying (or otherwise securing) the rights to the work. You should have a contract that explicitly states that the creator of the work is transferring his or her rights to that work to you and for how long you will have those rights. If you are unsure whether you are violating intellectual property law, or you are accused of infringement, do not hesitate to seek legal help.

Let Us Help

For help with all your business law needs, turn to the experienced Naperville business attorneys at the Gierach Law Firm. Call 630-756-1160 to schedule a confidential consultation today.



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