Naperville Business Law Attorney Discusses the Resurgence of Classic Beer Brands

brands, Naperville business law attorneyOver the last few weeks, we have talked about the importance of businesses remaining at the cutting edge of their industry. High-tech fast-food restaurants and self-driving cars have provided just a few examples of how today’s companies are constantly trying to outpace their competition. In many cases, incorporating new technologies and offering innovative products are critical to a company’s success and survival.

As a business law attorney, though, I also realize that, for some companies, there is much to be said for holding on to the past. Consider Converse sneakers, for example. Despite major advances in materials and athletic shoe performance, the brand’s most iconic and popular model continues to be the Chuck Taylor All-Star, a rubber and canvas shoe developed nearly 100 years ago. Today, a similar trend can be found in the beer industry as one brewing company has started reintroducing a number of historic brands that have not been widely available for many years.

Blue Ribbon Efforts

Pabst Brewing Company is best known for its Pabst Blue Ribbon beer, affectionately known to loyal drinkers as PBR. Amidst the rise of craft beers and microbrews, Pabst Blue Ribbon has maintained a base of dedicated fans, which has been complemented by an emerging popularity among millennials. While many such craft beers are well on their way to becoming industry stables, very few have much in the way of heritage or history. It is this niche that Pabst is now looking to fill.

Throughout the past several decades, Pabst Brewing Co. has acquired a number of other labels and beer brands. Its current catalog boasts over 70 separate brands, which includes about 30 that are not currently in production. Several, however, are set to make a comeback. Brands such as Stroh’s and Old Style are making a comeback under the control of Pabst, and, to the delight of the communities in which they were produced for decades, the beers are being brewed where they belong. Stroh’s will soon be flowing from Detroit, and Old Style will be making its way out of La Crosse, Wisconsin. There are even plans for Jax beer to make a return to New Orleans for the first time in almost 40 years.

New Interest Across Generational Lines

These efforts by Pabst to jumpstart classic brands are intended to give beer drinkers young and old a chance to step back into history. There are plenty of would-be customers who were not even born when brands like Jax and Schlitz—which may also be back—stopped production. The resurgence is especially important to the regions where the brands are produced. They “have a strong, strong history within the fabric of these local communities and bringing it back there and brewing it there means a lot to these people,” said Dan McHugh, Chief Marketing Officer for Pabst.

Looking Forward and Backward

When you are considering new ideas for your company, it is important to keep your sights set on the road ahead of you. However, drawing upon your region’s history and heritage can also provide new opportunities for moving forward. To discuss such possibilities for your company, contact an experienced Naperville business law attorney. Our knowledgeable team can help you develop a strategy that effectively combines the past, present, and future of your company.

 

Sources:

Converse

Crain’s Chicago Business

Pabst Brewing Company