Naperville Business Law Attorney Discusses How Social Media Can Benefit Your Small Business, Part One: The Basics

social media, Naperville business law attorneySocial media websites like Facebook, Twitter, and LinkedIn have revolutionized the way small business owners brand and market their businesses. Many business owners who do not use social media to further their message know that the platforms are beneficial but are unsure as to how to implement social media marketing. Social media can be tricky to navigate and there is a potentially overwhelming number of ways to use it, so it is understandable that some business owners hesitate before jumping into the world of social media. If you have considered using social media to grow your business, read on to learn some of the ways experts suggest moving forward with a social media strategy.

Most Businesses Now Using Social Media

A survey conducted by the data analytics company Nielsen shows that four out of five American companies are now using social media to expand their business. Social media is unique in that it allows companies to interact directly with customers and potential customers. Many businesses have been able to further grow their client base and establish relationships with customers through social media. So many businesses are now implementing social media that some customers have come to expect businesses to advertise and communicate via the internet. Nielsen’s report shows that 39 percent of frequent social network users say that learning about services and products is an important reason they use social media websites.

Learn to Effectively Use Social Media Management Apps

If you are ready to delve into the social media rabbit hole, the best place to start is by familiarizing yourself with the software and programs you will be using. Fortunately, there is no longer a need to juggle websites like Facebook, Twitter, and LinkedIn separately. Find a social media management app which can help you keep all of your social media accounts and easily access them all at once. Some of the more popular management apps include HootSuite, Buffer, and SocialOomph but there are many more options to choose from. HootSuite is a free program which offers a built-in custom analytics system, the ability to monitor specific keywords, and the option to schedule posts in advance. The right blend of management tools will mostly depend on your organization’s specific needs and ambitions.

Contact an Experienced Naperville Business Law Attorney

In part two of this post, we will explore more ways that your business can benefit from social media and how to get started. For thorough legal advice from a knowledgeable Naperville business attorney, contact The Gierach Law Firm today. Call 630-756-1160 to schedule your confidential consultation.




The Nielsen Company