How Social Media Can Benefit Your Small Business, Part Two: Making It Work for You

social media, Naperville business law attorneyIn a recent post on this blog, I talked about how social media marketing has exploded in popularity recently. As business law attorney and small business owner, I realize that many people have come to expect businesses to have a social media presence. Although the universe of social networking can be daunting, there are many tools and methods which even the least tech-savvy business owner can use to start reaping the benefits of social media marketing. Experts have several tips for those getting started with social media marketing.

Automate Tasks When Appropriate

Previously, I discussed how social media management apps like HootSuite can help you consolidate your social media as well as keep track of customer interactions. It is understandable that many business owners worry about social media taking too much of their time away from other obligations. However, many social media actions are able to be automated. For example, social media users can now automate:

  • Following individuals who followed you;
  • Tagging or mentioning other users in your posts;
  • Retweeting Tweets on Twitter;
  • Responding to direct messages; and
  • Posting to Twitter, Facebook, or LinkedIn from another network.

Experts encourage companies to use automation to save time on repetitive tasks but also warn them that at least some human engagement will be necessary to fully benefit from social media marketing.

Make Sure You Are Worth Following Online

Social media users on Pinterest, Facebook, LinkedIn, Twitter, Google+, Instagram, Tumblr, and other websites have a seemingly endless number of people and organizations to choose to follow. It is critically important that your online presence makes an impression and keeps users’ interest. Perhaps unsurprisingly, offering special discounts or other incentives are among the best ways to attract users to your social media accounts.

In a recent Nielsen survey, 35 percent of frequent social media users said that having access to exclusive deals and coupons were important factors in their interest in a business’s social media account. Many businesses also use contests and prizes to gain attention and followers. The more interactive and fun your social media presence is, the more likely that people will be attracted to it.

Ask For Customers’ Input

Social media offers a unique way to directly interact with customers. Use this to your advantage by asking social media followers to chime in on specific company decisions. If you are considering a new product or service, encourage social media users to help you decide. Not only will this give you valuable feedback about what types of services or products customers are interested in, but it also emphasizes to customers that you care about their needs and wants.

We Can Help

If you are interested in developing an effective social media strategy as part of your larger business plan, an experienced Naperville business law attorney for guidance. Contact the Gierach Law Firm by calling (630) 756-1160 to discuss how our legal services can help you grow and protect your business.




The Nielsen Company