Making the Most of Social Media for Your Business

social media, Naperville business law attorneyIn a recent post on this blog, I talked about the importance of recognizing and seizing unexpected business opportunities. While that post was primarily referring to making quick, responsible business decisions—such as purchases and investments—there are other ways in which opportunities could arise for your company. Social media, for example, is a dynamic world full of potential clients just waiting for you to engage them and encourage their patronage.

As a business law attorney and small business owner, I understand the influence and power of social media. Even the smallest sole proprietorship can reach hundreds—possibly thousands—of prospective customers with a well-designed social media strategy. Those who are especially vigilant, however, may reap even greater rewards as a national restaurant chain recently discovered.

Twitter Calls Back a Television Joke

Earlier this month, actress Jenna Fischer—best known for her portrayal of receptionist-turned-saleswoman Pam Beesly on The Office­—tweeted a picture of herself in front of a Chili’s restaurant bearing the caption “Should I try to go in?” The Twitter post was a callback to a scene from a 2005 episode of NBC’s popular mockumentary sitcom in which Pam was permanently banned from the restaurant chain after the character got drunk and caused a scene at a Chili’s. Fischer’s post was met with the expected humor and comments from followers and fans, but the story was far from over.

Within 24 hours of the photo being posted, the public relations team at Chili’s responded in an unusual manner. The company issued a formal press release on its website stating that Pam Beesly’s 11-year ban had been lifted and that she was welcome to return to any of the chain’s locations. The press release was accompanied by a reply tweet to Fischer on Twitter which caused the exchange to go viral. The social media conversation was picked up by countless news outlets and entertainment reports as an example of good-natured marketing done right.

Creating Opportunities for Your Company

It is impossible to predict when a situation like this will present itself, and your company was probably not featured on popular sitcom over a decade ago. By remaining active and engaging on social media, however, you can help your company remain relevant among your potential customer base. You can also establish yourself as a reliable authority in your industry, increasing your brand’s appeal even further.

There are some dangers associated with social media use—including overpromising and the potential to be taken out of context—but an experienced Naperville business law attorney can help you protect your business. Call The Gierach Law Firm today at 630-756-1160 to schedule a confidential consultation with a member of our team. We are equipped to assist you as you look to grow your business and increase your profitability.



E! Online

USA Today

Brinker International