DuPage County’s PTAC: Small Business Technical Assistance

Located in Lisle, Illinois on the College of DuPage (COD) campus, the Illinois Procurement Technical Assistance Center (PTAC) is a little known small business technical assistance organization geared towards providing help and advice to Illinois entrepreneurs and small businesses. PTAC is funded via a cooperative agreement between the COD’s Center for Entrepreneurship and the Illinois Department […]

Recruiting Tips for How to Attract the Best Millennial Workers

As more millennial workers enter the job market, their academic accomplishments make them attractive—especially when compared to existing market participants. While companies that are top industry players with impressive revenue streams assume that young talent will automatically flock to their business, the reality has shown something different. This is because businesses do not understand the driving factors […]

Small Businesses Use Videos to Gain Market Share for Holiday Season

According to the vice president of Facebook, videos will be a great tool this year for small businesses looking to gain attention amidst the rampant holiday season marketing campaigns. Small businesses have been advised that videos are a great medium to help companies differentiate themselves from the hoards and to access new potential clients. In […]

Guerrilla Marketing 101 for Small Businesses

Guerilla marketing a is business strategy that uses non-traditional low-cost means in order to draw attention to a product, idea or service. In the past, guerilla marketing tools included flyer postings, graffiti, and sticker/ad bombings. However, in today’s digital age, guerilla marketing techniques have expanded to the use of social media networks, such as Instagram […]

Understanding Link Building and How it Can Help Your Small Business

In this day and age, a small business that wants to get ahead must have some sort of online presence. However, having a simple website is not going to be enough. In fact, in order to attract new clients and customers to your business, you will want to carefully construct your small business’s online presence […]

Facebook Kicks Off Its Inaugural Small Business Bootcamp

Earlier this summer, Facebook commenced its first ever Facebook Fit Small Business Boot Camp. The purpose of the event is to provide small business owners with the tools necessary to use the social media website to grow and expand their customer base and web presence. Held in New York City, this event was the first […]

Inexpensive Marketing Techniques for Small Businesses

Small business owners in Illinois have it tough. The cost of operating in this state are high, and are more easily absorbed by large corporations. However, there are a few ways in which small businesses can facilitate progress without breaking the bank. In fact here at the Gierach Law Firm we have compiled a list […]