Understanding Link Building and How it Can Help Your Small Business

 Naperville small business law attorneys, Gierach Law Firm, link building, social media presence, small business marketing, In this day and age, a small business that wants to get ahead must have some sort of online presence. However, having a simple website is not going to be enough. In fact, in order to attract new clients and customers to your business, you will want to carefully construct your small business’s online presence so that it attracts the specific audience whom you believe would be interested in the goods and services you provide.

One digital marketing concept that makes a world of difference for your small business’s online presence is link building. Link building is the process whereby an external webpage provides a direct link to your website. Link building is a style of search engine optimization (SEO) that can allow your small business’s website to land at the top of search engine results.

Effective link building is an arduous process that is more difficult than it seems. This is because though all links are not created equally, a link to your website contained on an extremely reputable website could make the world of difference. Link building is based on the idea that another website with a link to your website is endorsing your small business and its operations. Thus, link building could expose your small business to completely new audiences, some of whom may tacitly trust that your small business is important and valuable simply because another respected website vouched for your legitimacy by providing a link.

Tips for Facilitating Link Building

Link building is an ongoing process, which, if properly conducted, could generate massive new revenues for your small business. There are quite a few ways to facilitate link building. These actions include:

  • Build links locally: Making sure that your small business has a presence on local area websites where you operate is a crucial link building tool. This process is as simple as making sure that your small business is listed in local business directories and business review sites that relate to the types of services and goods provided by your business. You could also create a partnership with another local area business whereby you exchange goods, services, and referrals with one another. This would also be a good way to get your company’s website listed on other webpages;

  • Connect with experts: Interview an expert that is respected in the field that is related to your small business’s goods and/or services. By posting the interview on your website, this would compel the expert to provide links to your website on their own page in order to let their website viewers know about the interview; and

  • Create a useful app/tool: If your small business provides goods and services that lend themselves to apps and other products that you can offer for a low costs, creating an app or similar tool so would be a great decision. Satisfied customers could then post on social media sites raving about the new app and other services. Such reviews could also include a direct link to your website so that the customer’s followers can learn more about your products or services.

Link building is a relatively inexpensive way for you to increase your small business’s online presence. If you need assistance with any small business law issues, consult with the Naperville small business law attorneys at the Gierach Law Firm in Naperville, IL.