Naperville Business Lawyer Discusses the Importance of Knowing Your Customers

When you develop a new product or service, you do so with the intent of providing higher quality, increased value, or both to your existing customers as well as to draw in new customers. To do so effectively, it is important to understand what your target audience wants and needs. Sometimes, however, a new product […]

Naperville Business Lawyer Discusses Chicago Area Food Deserts

As the third-largest city in the country, Chicago is a city of neighborhoods. With 77 officially designated community areas and some 200 neighborhoods, many Chicagoans identify closely with their geographic roots and often pride themselves based on the neighborhood in which they reside. Unfortunately, however, a disturbingly large number of Chicago neighborhoods have very little […]

The Basics of Market Research from a Naperville Business Attorney

Your path to success in a business venture begins long before your ever open your doors to the public. For most entrepreneurs and would-be business owners, the journey begins with an idea for a new product or service, or a variation of an existing one. A raw concept, however, is rarely a sufficient foundation upon […]