ESPN Promises a Full Lineup of Fringe Sports for Return of “The Ocho”

When you own and operate a business, it is important for you to understand your customer base. This sounds obvious from the perspective that you want to give them a product that they are willing to pay for, but understanding your customers goes deeper than that. As a business law attorney, I encourage my clients […]

Naperville Business Lawyer Discusses the Importance of Knowing Your Customers

When you develop a new product or service, you do so with the intent of providing higher quality, increased value, or both to your existing customers as well as to draw in new customers. To do so effectively, it is important to understand what your target audience wants and needs. Sometimes, however, a new product […]