Super Bowl Ads Show How the Business World Is Changing

Apart from the worst international tragedies, very few events capture the attention of a global audience the way that the Super Bowl does. For about five hours early last month, the eyes of virtually the whole world were focused on Houston, Texas, as the New England Patriots defeated the Atlanta Falcons in the 51st edition […]

Naperville Business Lawyer on Fast-Food Chain’s Price Reductions

If you were asked to name the first fast-food brand that came to your mind, there is a very good chance that you would respond with “McDonald’s.” The 77-year-old franchise proudly boasts on its marquees around the world that it has served “billions and billions” of its famous hamburgers throughout the company’s history. Over the […]

Making the Most of Social Media for Your Business

In a recent post on this blog, I talked about the importance of recognizing and seizing unexpected business opportunities. While that post was primarily referring to making quick, responsible business decisions—such as purchases and investments—there are other ways in which opportunities could arise for your company. Social media, for example, is a dynamic world full […]

Tips for Entrepreneurial Inventors From a Naperville Business Lawyer

Entrepreneurial inventors are part of a unique class of small business owners. Not only are they responsible for the creation of the product that they sell, but often they must take care of the front-end business management responsibilities and costs. Though an individual may have a brilliant idea, getting the idea turned into a tangible […]

Chicago-Based Kraft Heinz Takes New Approach to Super Bowl Marketing

Every business owner understands the importance of increasing visibility and helping potential customers build a relationship with the company. For some businesses—including a number of the most recognizable brands in the world—Super Bowl Sunday provides the perfect opportunity to do just that. With millions of people watching the National Football League’s championship game, the Super […]

Price of Advertising During the Super Bowl at All-Time High

This coming Sunday, the eyes of the sports world will be focused on Levi’s Stadium in Santa Clara, California, as the Denver Broncos take on the Carolina Panthers in Super Bowl 50. The NFL championship game has become a media spectacle all its own, with days of advance radio and television coverage. The city has […]

Inexpensive Marketing Techniques for Small Businesses

Small business owners in Illinois have it tough. The cost of operating in this state are high, and are more easily absorbed by large corporations. However, there are a few ways in which small businesses can facilitate progress without breaking the bank. In fact here at the Gierach Law Firm we have compiled a list […]