Naperville Business Lawyer on the Curious Promotion of Pizza Crusts

In previous posts on this blog, I have talked about a number of marketing strategies and niche products from a wide variety of different companies throughout the country. I will be the first to admit that many of these efforts have been little more than publicity stunts. At the same time, if a publicity stunt […]

Naperville Business Lawyer on the Limited Return of New Coke

Whenever anyone talks about major mistakes made in the business world, New Coke is almost always part of the discussion. For those who might not be old enough to remember, the New Coke fiasco was a culturally defining event of the so-called “cola wars” of the 1980s, as Coca-Cola and Pepsi battled for dominance of […]

Naperville Business Attorney on Burger King Sending Customers to McDonald’s

When you own a business, one of your primary goals is to draw customers or clients to your company instead of allowing them to go to your competitors. In fact, beating your competitors is a basic tenet of a free market system. I have been practicing business law for more than 30 years, and in […]

Naperville Business Attorney Discusses JetBlue’s Coast-to-Coast Pizza Delivery

April was a rough month for the airline industry, as a catastrophic midair engine failure claimed the life of a Southwest Airlines passenger—the first accident-related death on an American-based airline since 2009. In a separate incident, an unruly passenger on a delayed American Airlines flight from Miami to Chicago had to be forcibly restrained and […]

Naperville Business Lawyer Discusses Fast Food Chain’s Creative Marketing

If you own or operate a business in a competitive industry, you need a way to show prospective customers that you are different from your competitors. Thus, creative marketing can play a major part in generating business. As with most elements of running a business, attempts at creative marketing do not always go as planned, […]

Super Bowl Ads Show How the Business World Is Changing

Apart from the worst international tragedies, very few events capture the attention of a global audience the way that the Super Bowl does. For about five hours early last month, the eyes of virtually the whole world were focused on Houston, Texas, as the New England Patriots defeated the Atlanta Falcons in the 51st edition […]

Naperville Business Lawyer on Fast-Food Chain’s Price Reductions

If you were asked to name the first fast-food brand that came to your mind, there is a very good chance that you would respond with “McDonald’s.” The 77-year-old franchise proudly boasts on its marquees around the world that it has served “billions and billions” of its famous hamburgers throughout the company’s history. Over the […]

Making the Most of Social Media for Your Business

In a recent post on this blog, I talked about the importance of recognizing and seizing unexpected business opportunities. While that post was primarily referring to making quick, responsible business decisions—such as purchases and investments—there are other ways in which opportunities could arise for your company. Social media, for example, is a dynamic world full […]

Tips for Entrepreneurial Inventors From a Naperville Business Lawyer

Entrepreneurial inventors are part of a unique class of small business owners. Not only are they responsible for the creation of the product that they sell, but often they must take care of the front-end business management responsibilities and costs. Though an individual may have a brilliant idea, getting the idea turned into a tangible […]

Chicago-Based Kraft Heinz Takes New Approach to Super Bowl Marketing

Every business owner understands the importance of increasing visibility and helping potential customers build a relationship with the company. For some businesses—including a number of the most recognizable brands in the world—Super Bowl Sunday provides the perfect opportunity to do just that. With millions of people watching the National Football League’s championship game, the Super […]