Naperville Business Law Attorney Discusses Choosing a Business Name

business name, Naperville business law attorneyAs a business lawyer, I have helped many entrepreneurs launch their own startup businesses. Opening your own business can be a thrilling undertaking. Being your own boss and controlling exactly how your business is managed can bring you a great deal of satisfaction. Before you open a new business, you will need to choose a business name. The name you choose for your business in many ways becomes it identity. A good name will help grow your business while a poor name could be a major detriment. As you decide on your business’s name, keep the following tips in mind.

Choose a Name Customers Will Remember

There is no formula for choosing the right name for your business. There are a great number of factors that come into play when it comes to picking the right business name. In part, your business’s name will be a reflection of the type of business you own. Including information about the types of products and/or services you offer in the business name can help potential customers understand exactly what your company offers. For example, if you are opening up a bakery, you may want to include key words like “baked goods” or “bakery.” However, you should also make sure your name is creative and memorable enough to stand out from your competition. Make your business name something that potential customers will not easily forget. Making the name easy to pronounce and spell can also help customers commit the name to memory.

Check the U.S. Trademark Database

Obviously, you cannot choose a name that is already taken. Before you start printing your chosen name on business cards, check the trademark database to make sure someone else is not already using the name. Additionally, search online to make sure your preferred name or any similar names are not being unofficially used by another business.

Having a robust online presence is critical to running a successful small business. Make sure that the name you have chosen is an available as a .com web domain. Also ensure that it is not already being used on any social media platforms. Once you have found an available name, register it with the Illinois Secretary of State office to make is official. You may also consider trademarking your business name.

Contact a Naperville Estate Planning Attorney

For sound legal guidance from an experienced DuPage County business law attorney, contact The Gierach Law Firm. Call us at 630-756-1160 to schedule a confidential consultation.



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