Study: Nearly Three-Fourths of Small Businesses Plan to Use Social Media Marketing to Grow Their Business

There are few social phenomena that have been as fast-growing and ubiquitous as social media websites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn. In the past few decades, we have watched as social media evolved from simply a way for college students to post spring break pictures to a worldwide network of students, parents, professionals, and businesses. For years, social media pages only included individuals’ personal profiles, but now we are seeing more and more businesses creating Facebook pages and other social network profiles. If you are a business owner who has not yet explored the world of social media marketing, you may be missing out on a valuable opportunity.

Social Networks Like Facebook Are Increasingly Used for Business Marketing

Business news website “The Manifest” recently conducted an extensive study regarding small business marketing strategies. Among the 529 small businesses which were surveyed, a surprising 73 percent said that they are already utilizing social media marketing or plan to develop this marketing strategy soon. Social networking is a great way for businesses to communicate with customers and potential customers about the products and services that they offer. These websites can also be a great way of discovering what types of marketing strategies work and what does not work by analyzing the engagement each social media post receives.

Tips for Maximizing Social Media Marketing Effectiveness

While your particular marketing strategies will largely depend on the type of business you own, there are several tips experts say will maximize your chances of developing an effective and lucrative social media campaign. Firstly, make sure your social media websites contain the important information about your business including the services you offer, your business hours, and location. Instead of relying on employees to manually manage social network accounts, automate the process as much as possible. For example, Twitter has a feature which automatically “follows” every user who follows your Twitter feed.

Next, you will want to develop an online presence which is fun, interesting, and makes people want to interact with your business. You may consider utilizing giveaways, prizes, coupons, contests, and other fun events to entice users to engage with your social media pages.

Social media is also a great way for your company to boast about successes in the company and the goals which you have achieved. You can even use social networks to get feedback from customers and potential customers about how your business addresses their needs and wants.

Contact a DuPage County, Illinois Business Law Attorney

An experienced Naperville business law attorney at the Gierach Law Firm can help you with a wide range of business law needs. Call 630-756-1160 to schedule a consultation and learn how we can help you grow and protect your business.

Sources:

Small Business Trends

Forbes

The Manifest