Study: Nearly Three-Fourths of Small Businesses Plan to Use Social Media Marketing to Grow Their Business

There are few social phenomena that have been as fast-growing and ubiquitous as social media websites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn. In the past few decades, we have watched as social media evolved from simply a way for college students to post spring break pictures to a worldwide network of students, parents, professionals, […]

Naperville Business Attorney on How Social Media Mistakes Can Damage Your Small Business

Social media like Facebook, Instagram, Twitter, and LinkedIn have not only revolutionized the way we communicate with each other, but also the way businesses communicate with customers. Many businesses have Facebook pages with information about their product or service as well as ways for potential or existing customers to contact a company representative. Other businesses […]

How Social Media Can Benefit Your Small Business, Part Two: Making It Work for You

In a recent post on this blog, I talked about how social media marketing has exploded in popularity recently. As business law attorney and small business owner, I realize that many people have come to expect businesses to have a social media presence. Although the universe of social networking can be daunting, there are many […]

Naperville Business Law Attorney Discusses How Social Media Can Benefit Your Small Business, Part One: The Basics

Social media websites like Facebook, Twitter, and LinkedIn have revolutionized the way small business owners brand and market their businesses. Many business owners who do not use social media to further their message know that the platforms are beneficial but are unsure as to how to implement social media marketing. Social media can be tricky […]

Naperville Business Lawyer on Managing Slow Periods

If you own and operate a business, you have undoubtedly witnessed the reality that the market is often cyclical. In some industries, certain times of the year are busier than others. For example, if you run a business that provides educational resources and tutoring, you are going to be the busiest during the school year. […]

Super Bowl Ads Show How the Business World Is Changing

Apart from the worst international tragedies, very few events capture the attention of a global audience the way that the Super Bowl does. For about five hours early last month, the eyes of virtually the whole world were focused on Houston, Texas, as the New England Patriots defeated the Atlanta Falcons in the 51st edition […]

Making the Most of Social Media for Your Business

In a recent post on this blog, I talked about the importance of recognizing and seizing unexpected business opportunities. While that post was primarily referring to making quick, responsible business decisions—such as purchases and investments—there are other ways in which opportunities could arise for your company. Social media, for example, is a dynamic world full […]

Naperville Estate Planning Lawyer Discusses Facebook Options Following a User’s Death

As the popularity of social media outlets continues to grow, one site, in particular, remains at the forefront. Facebook is the most popular social network in the world, boasting more than 1.6 billion active monthly users. This staggering number means that more than 22 percent of the entire population of the world regularly scan their […]

The Importance of Creating a Digital Estate Plan

In today’s digital age, the bulk of our lives seems to exist online or in other electronic formats. But the law has not caught up with that reality. While a few states have enacted laws protecting digital property and a family’s right to access it after a loved one dies, most states rely on the […]

Inexpensive Marketing Techniques for Small Businesses

Small business owners in Illinois have it tough. The cost of operating in this state are high, and are more easily absorbed by large corporations. However, there are a few ways in which small businesses can facilitate progress without breaking the bank. In fact here at the Gierach Law Firm we have compiled a list […]